I was seeing the interview, Charlie Rose made to Groupon CEO Andrew Mason on December 2010 after Google offered 6 Billion to buy the company. He does not confirm or deny the bid or even looked surprised with the event!. They announced the IPO that would price the company at 15 billion by the end of this year. They have a business model, but how are they going to be different from their competitors?
I get 4 emails everyday for the area I live and they all look the same: LivingSocial, UrbanDaddy, Gilt City, Jetsetter. They existed before Groupon got here. In the interview he mentions "we want to make a company that changes the world", it can be done, certainly, but changing the world by reaching just upper income households, hmmm.
Groupon has to set itself apart. I have a couple of ideas of how they can make a "blue ocean", in which they really reach all types of income with hefty discounts worldwide, that will be changing the way people buy and living up to his statement.
I get 4 emails everyday for the area I live and they all look the same: LivingSocial, UrbanDaddy, Gilt City, Jetsetter. They existed before Groupon got here. In the interview he mentions "we want to make a company that changes the world", it can be done, certainly, but changing the world by reaching just upper income households, hmmm.
Groupon has to set itself apart. I have a couple of ideas of how they can make a "blue ocean", in which they really reach all types of income with hefty discounts worldwide, that will be changing the way people buy and living up to his statement.
